One paste.
Your whole brand, read for you.
Airis reads your homepage in about 30 seconds and fills in the book. Whatever it can't find, you add in a click.
Logo and images
Your logo and up to 12 images from your site, kept in your brand book.
Brand colors
Up to three colors read from your site's own code. Change any swatch in a click.
Products
Up to 40 products with three images each. Shopify and WooCommerce stores are read directly.
Tone and keywords
How you sound, what you offer, your main call to action and five to ten keywords.
Audience
Who you sell to, read from the way your site talks.
Market
Business type, industry, language, currency and country.
Contact details
Email, phone and postal address, ready for your email footers.
Socials
Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest and X.
Sounds like you,
from the first email.
Airis writes two voices for you, Professional and Friendly, from your brand book. Add your own, each with its own tone, style and character. Already sending? Click Learn from my sent emails and Airis builds a voice from up to 12 emails you sent.
Friendly
Written by AirisDefaultWarm, upbeat, first names
“Your beans ship Monday. Want to try the fall roast while you wait?”
Professional
Written by AirisClear, calm, to the point
“Your next delivery ships Monday. Here is what is in the box.”
Learned voice
Learned from your sendsBuilt from 12 emails you sent
“Small batch, roasted Monday, at your door by Thursday.”
Add from a link
or import a CSV
Your catalog,
already in your emails.
Airis pulls up to 40 products from your website with up to three images each, reading Shopify and WooCommerce stores directly. Add more from a product page link, or import a CSV of up to 100. Your starter emails show them as product cards.
Know who you're up against,
and how to stand apart.
When it builds your book, Airis names four competitors for your kind of business. Add your own any time. Open one and Airis gives you three fresh tips on how to stand apart, and their names go into the brief your emails are written from.
Northbeam Roasters
northbeam.coffee
Kettle & Crow
kettleandcrow.com
Driftline Coffee
driftline.co
Emberly Beans
emberly.coffee
How to beat Northbeam
- 1Lead with roast day: they never say when the beans were roasted.
- 2Their subscription has one size. Offer a half bag for new subscribers.
- 3They email on Fridays. Your list opens most on Thursday mornings.
Sample brand and competitors. Tips are written fresh each time you open a competitor.
A score that shows
exactly what's missing.
Twenty checks add up to 100. The ring shows how many are left, and each missing piece says why it matters and what it's worth. Every field shows where it came from, and a rescan never overwrites what you changed.
Write it down once.
See it in everything Airis makes.
Starter emails
The emails built at signup use your logo, colors, products, address and socials.
Newsletter Agent
Every block of an issue is drafted from your brand book.
The email editor
Write with AI in the editor, in your tone, about your products.
Drafted flows
The emails in automations Airis drafts start from your brand book.
Merge tags
Your company name and address fill in at send time.
Your language
If your site isn't in English, the writing comes out in your language.
~30 s
to read your website
40
products pulled from your site, up to 3 images each
20
checks in your brand score, out of 100
Keep exploring
Smart onboarding
Paste your website and get a whole account back: brand book, segments, emails and draft automations.
Read moreTemplates & campaigns
Every email starts finished, in your brand. Change anything in plain words or in the editor.
Read moreAiris Skills
Six skills and 44 tools: how talking to Airis gets the whole job done.
Read moreBrand Book questions
What does Airis read from my website?
Your homepage: name, description, business type, offer, tone, audience, keywords, language, contact details and socials, plus your logo, up to three brand colors, up to 12 images and your products.
How long does it take?
Airis reads your website in about 30 seconds. Voices, products and competitors fill in right after.
Can I edit the brand book?
Yes. Every field is a live input, and a rescan never overwrites what you changed.
How do brand voices work?
Airis writes two, Professional and Friendly, from your brand book. Add as many of your own as you like. Already sending? Learn from my sent emails builds a voice from up to 12 emails you sent.
Does it work with Shopify?
Yes for products: Airis reads your products straight from a Shopify or WooCommerce store's website. There's no store app or order sync yet.
Does Airis watch my competitors?
No. Airis names four competitors when it builds your book, and you can add your own. Open one any time for three fresh tips on how to stand apart.
Can I rescan my website?
Yes, once an hour. New details fill in, and anything you edited stays as you left it.
Paste your website.
Meet your brand book.
Logo, colors, products, voices and competitors, read in about 30 seconds. Free to start.