Templates you fill in,
or emails that arrive finished.
Mailchimp gives you an editor and a gallery of templates to fill in, with beta AI help on its higher plans. Airis gives you finished emails: it builds your account and your first emails from your website, then runs it from chat.
Mailchimp· you fill it in
Pick a template, write the copy, build the audience and the automations.
tidewell.coffee
Built in 58 seconds · sample brand
13
segments
9
emails
2
draft automations
1
brand book
Paste your website, then approve what Airis made.
How your first day goes
Why Airis is
the better pick.
Airis starts where a template gallery stops: the emails arrive written and designed in your brand, the segments and flows are already built, and a ranked list of what to do next is waiting every morning.
Emails that arrive finished
Written and designed in your brand from your website, ready to edit or send.
A to-do list, not a blank editor
One ranked list of what to do next, refreshed every hour.
Ask in plain words
Airis is the interface on every paid plan, in its own chat or in Claude.
Every feature on every plan
Free to start, then plans from $49 a month. Every paid plan gets every feature; plans differ only by size.
Mailchimp and Airis,
side by side.
Mailchimp
Pick a template and build in the editor. On Standard and up, beta AI writes copy and fills pre-built flows.Mailchimp
Reports, and on paid plans an AI analyst, that you open and ask.Mailchimp
Intuit AI, in beta, on Standard and Premium plans, in select countries and in English only.Mailchimp
Official Claude and ChatGPT apps that plan campaigns and save them to Mailchimp as drafts.Mailchimp
A free plan for a small list, then plans priced by contacts, with AI from Standard up.What we say about Mailchimp comes from their own pages, checked 12 October 2026: Mailchimp pricing (plans, AI availability) · Pre-built journey emails with Intuit AI · Analytics AI · Mailchimp in Claude · Mailchimp in ChatGPT · Export contacts
Switch without starting over.
Bring your audience, skip the templates.
Export your audience
Export your audience from Mailchimp. It downloads as CSV files.
Paste your website
Airis builds your segments, emails and draft automations in about a minute.
Import and go
On a paid plan, import the CSV in Audience. Your segments fill in as you send and people open and click.
~30 s
for Airis to read your website
~1 min
to build your segments, emails and automations
$0
to start, then plans from $49
Switching questions
Can I move from Mailchimp to Airis?
Yes. Export your audience from Mailchimp and import the CSV on a paid plan. Airis builds your segments, emails and automations from your website.
Does Airis have a drag-and-drop editor?
Yes. The emails Airis builds when you sign up open in a drag-and-drop email editor, and there are 67 ready-made templates when you want to start from a layout.
Is there a free plan?
Airis builds your whole account for free. Sending and the Airis chat start with a paid plan, from $49 a month.
Will my emails look like my brand?
Yes. Airis reads your logo, colors and voice from your website into a brand book, and the emails it writes are designed from it.
Does Airis work in Claude?
Yes. Paste one link in Claude and run your account from there; on paid plans Claude gets the full tool set and asks before it sends anything.
Skip the blank template.
Start with a finished one.
Paste your website and see your emails built in about a minute. Free to start.