Segments that keep
themselves up to date.
01
Seven core segments
Engaged, New, Hot, Super-fans, At risk, Dormant and Never opened, in every account.
02
Plus your business type
Due for a refill for a coffee club, Leads not enrolled for a course, Has a birthday for a brand.
03
Ask for any segment
"Everyone who clicked the last two emails." Airis turns it into rules and builds it.
04
Fair to new contacts
Did-not-open segments only count people who have had your emails for 30 days, so a fresh import is not mislabelled.
7
core segments in every account
12
segments in a typical new account
30 days
of sends before anyone counts as "never opened"
Keep exploring
Automations
Flows drafted for your kind of business, in a visual builder you can drag around.
Read moreAnalytics
Ask how a send did and get the answer, with the numbers read from your account.
Read moreAiris in Claude
Run the whole account from Claude: ask, build, send and report, and Claude asks before anything goes out.
Read moreAudience & segments questions
What are segments built from?
Behavior on your list: opens, clicks, purchases you import and how recently people joined, plus any list fields you keep.
Can I build a segment myself?
Yes, with the segment builder, or by asking Airis in plain words.
Do segments update on their own?
Yes. People move in and out as they open, click and buy.
What are the seven core segments?
Engaged, New, Hot, Super-fans, At risk, Dormant and Never opened. Every account gets them.
Why does "never opened" wait 30 days?
So a fresh import isn't mislabelled: did-not-open segments only count people who have had your emails for more than 30 days.
Your list,
already sorted.
Start free. Airis builds your account and your first tasks in about a minute.